Backstage E-Zine Vol. 5 -

Welcome to The Brand Theatre's E-zine - Backstage. Every month we'll keep you informed with the latest news from The Brand Theatre - as well as showcasing great brand ideas from around the world. The Brand Theatre offers services in Brand Insights & Consumer Research, Brand Strategy, Brand Identity, Strategic Brand Communication - (Events, Print Design, interactive Multimedia & PR), Experiential Branding, Internal Branding Programs & Customer Experience Management.

Sunningdale Brand Campaign - Coporate Brochure

Do you need a Brand Discovery Workshop to Kick Start the Year

Make Yourself a Promise

For your customer your brand is an expectation. For you, your brand is the promise of fulfillment of that expectation. Brand loyalties are forged with customers when their expectations are both completely and consistently fulfilled. Your brand is, in essence, the promises you keep. Knowing what to promise and how to deliver are the keys.

Most companies that we visit have a range of mission statements and value propositions that sound good but dont really tell a story. Have you really understood, rationalised and aligned your brand platform to your audiences. A Brand Discovery Workshop can help you to that.

Half-day or full-day Brand Discovery Workshops feature interactive discussions and structured exercises with your executive team, sales associates, and other key members of your strategic and operational staff. All have the opportunity to contribute, explore and exchange ideas and opinions that will greatly impact your ultimate branding, marketing needs.

Most importantly, a unique, customized BrandDiscovery workshop or consulting program can give your key management team members ownership of a branding direction they can truly believe in. In a Workshop setting you’ll win consensus and teamwork from your associates. You’ll also gain compelling reasons for your customers to believe in your brand. For your employees to embrace their work. And new, welcome power to move your branding and marketing ahead with confidence and certainty.

Typical Workshop Deliverables

• Top-line session reporting and research
• Written Brand/value Proposition/Platform
• Differentiator Drivers that guide your strategic planning
• Development of positioning lines for promotional purposes
• Keywords for development of messaging platforms
• Actionable recommendations for developing and implementing a comprehensive
brand program and marketing “road map”
• Open, clear and defined communication between all executive, marketing team members

How do your build your Branded Customer Experience?

In the words of Jeff Bezos: "Customer experience is bigger than customer service." In fact, research found that 80% of customers demand a positive experience at each touchpoint.Gaining loyalty demands more these days. It requires no less than a complete focus on the people of your organization delivering your promise through every sales and service transaction every day. People make the difference to business results.

So can you do it? We have implemented a process where you can build a Branded Customer Experience in your organisation. Here is how we do it:

Stage 1: We Analyze the Experiential World of the Customer - This means complete understanding of your customers and the touchpoints they encounter.

Stage 2: We Build the Experiential Platform - We build your brand platform that sets your unique brand experience apart.

Stage 3: We Design the Branded Customer Experience through Experiential Filters - We create your customer experience and look at how these translates into behaviour. We also closely align your brand platform to this process.

Stage 4: We Structure the Customer Touch Points through our Touch Point Mapping Tools - We map out your touchpoints and build a experience at each touchpoint.

Stage 5: We Engage in Continuous Innovation to improve Customer Experience - Through tracking we continually seek to improve your customer's experience.

The Brand Theatre offers a comprehensive Branded Customer Experience program that aligns customer experiences to brands across all touchpoints. If you own a business and need to build a customer experience at all your touchpoints do contact us. The Branded Customer Experience Program consists of Research using our proprietary Customer Experience Measurement Tools, Touchpoint Management and Customer Engagement. To find out more Email Jerome@thebrandtheatre.net or call Jerome @ 65-9271 6973 for more information.

The Brand Theatre wins Financial Practitioners Association Singapore communication

The Brand Theatre won the communication and promotion of the new FPAS branded conference/innitiative. Work scope included Brand Concept, Brand Identity design, Strategic Brand Communication - Collaterals/Interactive and Event Management of the FPAS conference.

contact FPAS Design